German American Business Association of California (GABA)

• Posting
• I like this!(0)

GABA Job Hunting Series: Selling your Unique Value

Event Date

7.14.2009

Posting Type: Event

Saturday, 6.27.2009

Julia

• Read blog

Please mark your calendar for this upcoming event!

Date: Tuesday, July 14th, 2009
Time: 06:00 PM - 09:00 PM
Location: Bingham McCutchen LLP,
1900 University Ave, Palo Alto, CA
Cost: $15 for GABA members, $20 non-members,
and $30 for registrations at the door

Register now:
http://www.gaba-network.org/

or contact

German American Business Association
1715 Villa St, Suite G, Mountain View, CA 94041
Phone: +1 (650) 386-5015 Fax: +1 (415) 276-2375
office@gaba-network.org

WHY YOU SHOULD ATTEND

The companies and people that succeed during a turbulent economy are those which consistently communicate and demonstrate unique value to their prospective employers, clients or customers.
In this 90 minute workshop program, participants will learn results-driven approaches to:

* Prepare for and leverage networking events
* Develop and communicate an elevator pitch based on real value
* Align and adapt their sales process and marketing campaigns to fit the ways customers want to buy today.
* Use Discovery Questions to understand needs and develop credibility
* Offer prospective customers or employers a Value Proposition that addresses functional, financial and emotional decision criteria


Participants will hear about proven best practices, and then develop their own action plan for the implementation of these techniques for themselves.

Speaker:
Jennifer Vessels, CEO of Next Step has led the growth of small and mid-sized business across a variety of industries for more than 30 years. After building the international business for Ungermann-Bass, Promptus and Tandberg Telecom in the 90's, she founded Next Step, a go-to-consulting firm in 1997. She and her team of 40 seasoned professionals have taken companies of all stages to their 'next step of growth' through practical sales, marketing and 'people management' consulting and training programs. Having attained her MBA from San Jose State University in 1988, Vessels completed a Masters in Occupational Psychology through the University of London in 1996.


Agenda:
6:00 - 7:00 pm Registration
7:00 - 8:30 pm Program
8:30 - 9:00 pm Networking Reception

Complimentary appetizers, beer, wine and soft drinks will be served.

Plazas

• German American Business Association of California (GABA)